Eric Asimov, wine critic at the New York Times, has "jumped the shark." In his column today, he recommends a beer that costs $35. a bottle. This is vintage beer, Mr. Asimov reports, "of the Abbaye de Saint Bon-Chien, an unfiltered, unpasteurized, limited-edition ale brewed by Brasserie des Franches-Montagnes in Switzerland. " The bottle is 25.4 ounces, which makes it sound like a fancy, 40-ounce malt liquor experience.
Do we need this? I think not.
What I really want in beer is the return of Blatz Cream Ale on tap. Served in a tall glass at the neighborhood tavern, Blatz Cream Ale on tap was smooth, refreshing, and delicious. A few salty, crunchy pretzels complimented the beer. I have no real hope for its return, of course, because business in America is not typically concerned with providing good stuff that the consumer wants. What is instead marketed is a huge variety of garbage such as tasteless light beers and, one of the most ghastly beverages ever cooked-up, wine coolers.
Beer that costs $35 a bottle is not the answer to the problem of a marketplace full of bad products. Bring back Blatz Cream Ale on tap.