Wednesday, January 7, 2009

Just Who Is James Sokolove?

From Above the Law: Attorney James Sokolove. You've seen his ads on t.v.

"Sokolove has refined the chore of landing clients into a science, which he practices with the kind of marketing most of his peers regard as tacky, if not altogether abhorrent," writes Francis Storrs in Boston Magazine. "No lawyer in the country advertises more—or spends more doing it. In 2007 he paid over $20 million to promote his firm, twice as much as the next-biggest spender. Across the United States, on the radio and on cable networks like Lifetime, a Sokolove spot runs roughly every eight seconds. Which is another way of saying that, somewhere, a Sokolove ad is always running."

Who is this guy? Check out the full profile in Boston Magazine.