Skip to main content

Microsoft's New Search Engine: Bing.


Old-school portal.


If you haven't yet heard about Bing, you soon will. Bing, Microsoft's new search engine, will be promoted heavily by the company as it tries to chip into the Google-juggernaut. Recently, the Wall Street Journal interviewed Microsoft CEO Steve Ballmer about Bing:

WSJ: How much are you going to spend marketing [Bing]?

MR. BALLMER: We’re going to have to stay in the game. Depending on what you think of budgets in life, we’ll have what I would call a big budget. It was big enough that I had to gulp when I approved the budget.

Read more of the interview here.


Comments