If you haven't yet heard about Bing, you soon will. Bing, Microsoft's new search engine, will be promoted heavily by the company as it tries to chip into the Google-juggernaut. Recently, the Wall Street Journal interviewed Microsoft CEO Steve Ballmer about Bing:
WSJ: How much are you going to spend marketing [Bing]?
MR. BALLMER: We’re going to have to stay in the game. Depending on what you think of budgets in life, we’ll have what I would call a big budget. It was big enough that I had to gulp when I approved the budget.
Read more of the interview here.